First Class Assignment: Download the syllabus from the link below, read, and complete the assignment for the first class.

Syllabus (first two weeks are set)

book suggestions

Marketing Ethics, January 7

• walmart
• consumer culture

Marketing/Materialism/Socially Conscious Consumption, January 14

Slow Life Movement Workshop:  Three Part Series--Jan. 24, (10:00AM-12:00), Feb. 21, March 20, John de Graaf and Cecile Andrews.

• wealth and happiness
• autos and the environment
• suv's
• "green" seals
• Guest Speakers:  Cecile Andrews, Carl Woestwin, Vince Matulionis, Stan Price

Product/Targeting Issues, January 21

• Food labels
• "Organic" foods
• Subaru's Boo-Boo
• Too Many Choices?

Price and Distribution Issues, January 28

• Website offers "morning after" pills
• drug lawsuits
• patronage cards
• drug markting
• tv ads sell drugs
• Guest Speaker:  Doug Walsh
• 60 Minutes:  Undercover Marketing
• 20/20:  Top Ten Myths

Extra stuff:

• Hit Man comment
• Job Seekers Want Ethics

Advertising Issues, February 4 and 11

• February 4:  Pigott 100, Guest Speaker Bob Cumbow
• Digital insertions in ads
• Targeting ads to mouse use
• product placements

Consumer Information/Privacy, February 18

• Consumer Privacy Workgroup Report to AG
• Privacy and one-to-one marketing:  resolving the conflict
• Co-managing online privacy:  a call for joint ownership
• Tips to prevent Identity Theft

Marketing "Sin," Febuary 25

• Snuff instead of smokes
• Harrah's to avoid advertising gambling to kids
• Increase drinking by redesigning the bar
• Gun makers promote gun locks

*Februay 26:  Howard Schultz, Pigott Auditorium

Corporate Social Cause Marketing, March 3

• Ties to charities lure consumers
• Coke to fight AIDS
• Gates gives